9 Best Books for Real Estate Agent Social Media Marketing (2023)

Jay Gallagher

Jay Gallagher

Real Estate Broker

In this guide, I explore and review all the Best Books for Real Estate Agent Social Media Marketing along with my best picks.

Social media is the way any real estate agent can create top of mind awareness to get people to call them.

We chose the best books that together cover the entire scope of social media marketing for real estate agents.

These books cover:

  • Why social media is good for real estate agents
  • What social media platforms real estate agents should use
  • How to market yourself as a real estate agent on social media
  • Learn ideas for social media posts
  • How to create social media strategies and campaigns that drive business
  • Different social media platforms and how to use them
So, let’s get started.

What are the Best Books for Real Estate Agent Social Media Marketing ?

3 Clients in 30 Days

3 Clients in 30 Days
5/5

Why it's one of the best books for real estate agent social media marketing...

Krista asked 23 top producing agents a simple question; What would you do if you were a brand new real estate agent and you were dropped into a new city where you knew no one and had no business. This book is the result.

My take...

Interesting concept for a book. Great ideas for experienced agents but if you are a new agent and have no idea how to start your real estate marketing this is hands down the book for you. No audiobook available.

Lights, Camera, Real Estate

Lights, Camera, Real Estate
5/5

Why it's one of the best books for real estate agent social media marketing...

An experienced agent and a digital marketing expert team up and teach you how to use nothing but your phone, Facebook, YouTube, Instagram and Linkedin to drive business.

My take...

This is the book for new young agents who are going after the millennial market. If you grew up on Social Media then both you and your clients will get it. No audiobook available.

365 Days of Social Posts for Real Estate Agents

365 Days of Social Posts for Real Estate Agents
4.7/5

Why it's one of the best books for real estate agent social media marketing...

Ever ask yourself “What should I post on social media?” This book answers that question. Gives you a years worth of content ideas to keep yourself engaged with your potential clients.

My take...

Perfect for agents who already have a social media presence but feel like they are in a rut posting the same types of content over and over again or for new agents to keep them out of that rut. No audiobook available.

Shoot Host Post

Shoot Host Post
5/5

Why it's one of the best books for real estate agent social media marketing...

This book shows you how to use video tours of properties for virtual showings or virtual open houses for potential clients but also to build your brand online.

My take...

There are entire YouTube channels that use this exact strategy just to make money on YouTube never mind getting clients. Video is the future of real estate marketing. No audiobook available.

Real Estate Marketing in the 21st Century Instagram Marketing for Realtors

Real Estate Marketing in the 21st Century
4.5/5

Why it's one of the best books for real estate agent social media marketing...

If you love Instagram then this is the real estate marketing book for you. Shows you the strategies to not just create posts, but drive business by turning Instagram into a sales funnel.

My take...

…because Facebook is so last century, am I right? LOL. 

A quick read but the single focus makes it on point.

Finally, an audiobook in this category.

Real Estate Marketing in the 21st Century Facebook Marketing for Realtors

Real Estate Marketing in the 21st Century Facebook
4.5/5

Why it's one of the best books for real estate agent social media marketing...

Learn the mistakes you are making on Facebook. Covers both posting and advertising on Facebook.

My take...

Every real estate agent is on facebook but most are not doing it very well. This book tells you the most common mistakes that turn off your potential clients. Short book but helpful.

How to Create Facebook Ads for Real Estate

How to Create Facebook Ads for Real Estate
4.4/5

Why it's one of the best books for real estate agent social media marketing...

Learn how to get your first Facebook ad campaign up and running quickly and economically. Very short book but highly focused.

My take...

If you are going to spend money on ads, Facebook allows you to target very specific ads tailored to your audience. This strategy saves you money and can be highly effective. No audiobook available.

YouTube for Real Estate Agents

YouTube for Real Estate Agents
5/5

Why it's one of the best books for real estate agent social media marketing...

Learn not just how to create a YouTube channel but find out why most agents videos don’t get any views. Lay out a strategy for you to attract clients through video.

My take...

Video marketing is ranking higher in search results and holds the attention of your audience better than other social media. Learn how to do it right.

Sell 100+ Homes a Year

Sell 100 Homes a Year
5/5

Why it's one of the best books for real estate agent social media marketing...

Lays out a strategy to use social media and technology to generate leads and become a powerhouse listing agent. 

My take...

I may have saved the best for last. This book is comprehensive in its approach. It shows you how to become well known in your local community through engagement.

No audiobook available.

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